CZ Celeste Zarling & Co.
Prepared Exclusively for Ali Rusi
13212 12th Pl W #A, Everett, WA 98204
It was a pleasure speaking with you about your home on 12th Place West. I built this personalized plan to continue that conversation — to help you weigh cashing out on your terms, understand what your home is doing in today's market, and decide your next move with clarity and confidence.
These are the concerns you raised when we spoke, Ali. Here's how I'd approach each one at our listing appointment.
That's the question I want to help you answer with real numbers, Ali. From our conversation, your goal is to convert your equity into cash on your timeline — not to chase a peak. At our listing appointment we'll look at what comparable homes near you are actually selling for right now, how many buyers are competing, and what your estimated net proceeds would look like at different price points. If the timing isn't right for you, we'll say so plainly. There's no pressure to list — only a clearer picture so you decide with confidence.
A short introduction to how I approach preparing and launching a home like yours.
Ali, evaluating your Everett property's true cash-out value requires looking at the market from both angles: its value as finished residential real estate, and its underlying land and redevelopment floor. In your 98204 submarket, builders and investors are actively seeking infill parcels and teardown properties to unlock density under local residential zoning.
Looking at teardown sales and land-value benchmarks gives us a critical reference point: it reveals what the dirt alone is worth before factoring in your 2018 construction, 2,986 square feet, and unique 11-bedroom multi-living capacity. That ensures we understand the absolute baseline floor for any investor or builder inquiries.
Because your primary goal is cashing out on your timeline, we want to know every lever that affects your bottom line. At our listing appointment, we'll evaluate how the land value compares to retail buyer demand so you walk away with the highest possible net proceeds.
I've gathered three verified teardown and land comparables right here in your 98204 area so you can see the real land-basis numbers.
A listing appointment isn't a commitment to sell — it's a focused conversation that helps you make a more informed decision, with no pressure or obligation.
You want to cash out on your schedule, not someone else's. We'll map a timeline that fits your life and your financial goals, whether that's a focused launch or a more deliberate pace.
We'll work through your estimated net proceeds using your actual figures, so you know what you'd walk away with before you commit to anything.
Your home's flexibility and 2018 construction are genuine strengths. We'll position those deliberately to reach the buyers who'll value them most.
To help evaluate the baseline underlying land and redevelopment value in your immediate 98204 Everett corridor, Ali, here are three verified properties focused strictly on land basis, fixer/teardown condition, and builder infill potential. Sold and active prices are clearly labeled.
Residential Land & Development Site · Infill / Lot Value sqft · — · —
A 0.72-acre (31,189 sq ft) flat residential redevelopment parcel located directly in your 98204 zip code. Offered at $950,000, illustrating where builders and investors price infill land and redevelopment dirt in your immediate corridor.
View on Zillow →
Residential Acreage / Infill Builder Opportunity · Infill Acreage sqft · — · —
A 1.81-acre residential acreage parcel in 98204 listed at $1,220,000. Provides a verified benchmark for higher-bracket land valuation where development scale and site potential drive investor acquisition pricing.
View on Zillow →
Land & Teardown / Builder Infill Site · Site / Fixer Lot sqft · — · —
A multi-acre parcel in 98204 offered at $950,000 purely for land and redevelopment basis. Confirms strong institutional and builder interest in securing substantial sites across the $950K+ land spectrum in South Everett.
View on Zillow →Ali, if you'd prefer a more deliberate start, an optional First Look approach lets us quietly introduce your home to a small, qualified circle of buyers before a broader launch. It gives us a chance to discuss preparation, timing, and marketing strategy together — and to read early buyer response without pressure.
Whether a First Look makes sense depends on your timeline and goals, and we'd decide that together at our listing appointment. It's simply one option on the table — not a commitment, and not a guarantee of a particular outcome.
Strategic Selling Plan
Ali Rusi
13212 12th Pl W #A, Everett, WA 98204
Your Plan Is Being Prepared
“We're preparing your property-specific recommendations and selling strategy for our appointment.”
Your complete marketing proposal will be available here for download once it's finalized for our listing appointment.
Ali, your home has a story that most listings never tell. I plan to lead with the features that make your property stand out — the 2018 construction, the generous square footage, and the flexible layout that opens up lifestyle and income possibilities.
I'll help buyers envision the life your home offers, not just its measurements — the space, the setting, and the possibilities each room holds.
Then we'll coordinate presentation, positioning, and promotion so the launch feels purposeful from the first day your home meets the market.
Complimentary cleaning and professional staging.
Professional imagery that showcases your home and its setting.
A compelling story that helps buyers connect with your property.
A coordinated introduction to brokers, lenders, and buyers.
Targeted promotion and follow-up designed to generate qualified interest.
These are planned services we'd tailor to your home — not work already completed.
A separate property — shown here to illustrate how a purposeful launch comes together.
423 205th St SW #B, Lynnwood, WA 98036
“We don't just list it, we launch it!”
“Thoughtful staging brings each space into focus, helping buyers envision the possibilities of your home.”
A look at how preparation and staging can transform a space. Tap the image to compare.
BeforeAli, here's what the path could look like if we decide to move forward together. These are potential next steps — not commitments you've already made.
Adjust the figures below to see an estimate of what you'd walk away with, Ali. The sale price field starts blank — enter any value you'd like to model.
These results are estimates based on the figures you enter and are for informational purposes only. Actual amounts may vary. Please review your numbers with me and the appropriate closing professionals before making any decisions.
A listing appointment is an opportunity to review your options and make an informed decision, Ali. Booking doesn't commit you to listing your property.
Celeste Zarling
Lifestyle & Real Estate Advisor
Realogics Sotheby's International Realty
CLHMS · Guild Elite · American Dream TV Host
“Your next move deserves thoughtful preparation, strong presentation, and clear guidance. I bring these elements together in a strategy built around your property and your goals.”
Let's Talk About Your Next Move
Share a little about your plans and choose a time that works for you, Ali. I'll use what you share to make our listing appointment helpful and focused on your next move.
A one-page summary of your goals, the verified market analysis, comparable insights, my proposed approach, and recommended next steps — yours to keep.